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Heuer also introduced timing devices for ski and motor racing events, including Formula One.
Heuer was a leading producer of stopwatches and timing equipment, based on the volume of its sales, so it was only natural that racers, their crews and event sponsors began to wear Heuer chronographs.
It is currently on display at the San Diego Air and Space Museum.
The Autavia chronograph was introduced in 1962 and featured a rotating bezel, marked in either hours, minutes, decimal minutes (1/100th minute increments), or with a tachymeter scale.
The crown was at the 12 o'clock position, as these first wrist chronographs were adapted from pocket chronographs.
The "Auto-Graph" was produced in 19, and featured a tachymeter scale on the dial and a hand that could be preset to a specific point on the scale.Special versions of Heuer chronographs were produced with logos of the Indianapolis Motor Speedway, as well as the names or logos of racing teams or sponsors (for example, Shelby Cobra, MG and Champion Sparkplugs).