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Although the carrier did not disclose specific numbers, media reports estimated that the Heathrow to New York service made an annual Sir John King hired Colin Marshall as CEO in 1983.
King was credited with transforming the loss-making giant into one of the most profitable air carriers in the world, boldly claiming to be "The World's Favourite Airline", while many other large airlines struggled.
British Airways and British Caledonian, the second-biggest airline in Britain, were no longer permitted to run competing scheduled flights on long-haul routes.
British Caledonian had to withdraw from East Africa and from the London-New York and London-Los Angeles routes in favour of BA.